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How Social Media Hacks Your Brain

F. Perry Wilson, MD MSCE
6 min readMay 5, 2021

The Algorithm exploits multiple inherent cognitive biases, and it is contributing to the COVID infodemic.

Medical misinformation is nothing new, but I think we can all agree that the coronavirus pandemic has added fuel to the misinformation fire. For the first time in modern memory, we have a medical issue that literally affects everyone, and it’s a particularly scary one — emerging out of nowhere, with a bizarre range of effects from asymptomatic illness to particularly disturbing deaths, to bizarre long-haul symptoms.

But there’s another culprit, besides COVID-19 itself that has led to this so-called infodemic — that’s social media.

But how? How exactly does social media lead us to bad inference? I don’t have a huge social media presence, but I have enough that I’ve seen the dark side of things.

Here’s someone who opens calling me a quack, but it gets quite a bit worse from there.

Here’s someone saying that a video I made about blood type and covid-19 was a deliberate fraud.

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F. Perry Wilson, MD MSCE
F. Perry Wilson, MD MSCE

Written by F. Perry Wilson, MD MSCE

Medicine, science, statistics. Associate Professor of Medicine and Public Health at Yale. Host of "Impact Factor" on Medscape.com.

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